Our Story | Poor Little Rich Boy Clothing

Our Story

Behind the Seams

“We are teaching men what it is to look and feel like a gentleman, how to live the PLRB lifestyle -- being fashionable while still feeling comfortable. We want all males to able to consistently look good and feel good in today’s urban lifestyle.” - Michael Dade


With the modern urban gentleman in mind, an idea was born in 2008 in San Francisco, California amongst two longtime friends, Michael Dade and Trevaj Siller. The two Bay Area natives grew frustrated with the lack of fashionable clothes that were both versatile and comfortable for the active lifestyle of gentleman living in urban settings, such as San Francisco, Los Angeles and New York City.

Michael and Trevaj made it their personal mission to find and create a fashion line that met their highest standards surrounding cut, quality and fit. After years of work behind the scenes, the perfectly curated line was first showcased in 2014. The collections are versatile and are held to the highest standards to take the PLRB gentleman from day to night, seamlessly ~ while making him look sexy and sophisticated and feel unstoppable.  

The goals remain to not only provide a fashion line for the modern urban gentleman, but to also serve as an inspiration and opportunity to redefine the modern urban gentleman through a defined lifestyle and experience. 



The brand creates beautifully designed menswear with modern updates on classic and European style inspired fits. The PLRB fashion line is precisely selected to enhance the male physique through a tailored, durable fit.  

Along with a clean, tailored and sharp look, a cool confidence and high attention to detail is reflected in each piece of every collection. Those meticulous details, from the carefully selected white mother of pearl buttons to the 100% Egyptian Cotton in our dress shirts and supple lambskin leather in our jackets and bags, are just as important as the main features in each piece. All items of the PLRB line are held to the same high standards to support the active lifestyle of the fashion conscious, modern urban gentleman.

When you wear PLRB, you are not only experiencing high quality material, tailored fits, and modern fashion ~ you are also experiencing the lifestyle of PLRB. That lifestyle is luxury. That lifestyle reflects the modern gentleman who is unstoppable in pursuit of his dreams and aspirations. That is a lifestyle of cool confidence in achieving everything he desires, with style and comfort.